Project Overview
This project focuses on designing a scalable spirit wear system that can adapt across multiple schools while maintaining brand consistency and visual impact. Each design was built with production, versatility, and long-term use in mind, allowing teams to customize colors and mascots without rebuilding the system from scratch.
ROLE: Lead Apparel / Brand Design
Led the design and development of a scalable school spirit wear system, handling concept development, graphic design, color systems, and apparel mockups. I worked end-to-end, from initial creative direction through production-ready artwork, ensuring designs could be efficiently adapted across multiple schools and seasons.
ScopE:
-Multi-school spirit wear branding system
-Apparel graphics for hoodies and spirit wear staples
-Mascot and typographic treatments are adaptable across schools
-Color system development for diverse team palettes
-Design for both student wear and fan merchandise
-Production-ready layouts for print and apparel applications
DELIVERABILITIES:
-Modular spirit wear graphic system
-Multiple mascot-based apparel designs
-Color-flexible layouts for easy school customization
-Apparel mockups for real-world application
-Print-ready artwork optimized for apparel production
Scalable Design System
Apparel Mockup's
System shown across multiple schools with consistent layout, color flexibility, and mascot adaptation.
